Luxury Hair Extensions Boutique partners with international stylist, fashion blogger and social media icon to launch new line.

Russian Hair by Soraya de Carvahlo is a new line of hair extensions sold exclusively by Nicolle’s Boutique.

23 DECEMBER 2014, NOTTINGHAM, UNITED KINGDOM
Summary
Nicolle’s Boutique, A Luxury Virgin Hair Store with an ethos on quality products and ethical trade today announced the launch of a new line of hair extensions developed in collaboration with social media and fashion icon Soraya De Carvahlo, better known as Style is My Thing. Soraya has amassed an organic loyal following across social media of over 143,000 people, known for her unwavering elegance across all her outfit choices.

“Nicolle’s Boutique Luxury Virgin Hair Extensions have been steadily gaining popularity with clients across the globe who desire virgin hair of an exceptional quality to complement their look,” stated Nicolle Ndiweni, founder and director. "I have always admired Soraya's style, I have watched her put the most unconventional outfits together and she just has that eye and the ability to make everything she touches look beautiful.”

"Developing the Russian Hair Line with Soraya was an amazing process, she is so creative and always thinks outside of the box, in fact we found we had similar visions in regards to the creative direction of the brand”.

“Many of my follower’s on social media have been asking me constantly where i get my hair extensions from” stated Soraya de Carvahlo, “as we are about to launch I'm excited to formally announce my partnership with Nicolle’s Boutique. I have been personally wearing the hair extensions for the past few months and i can confidently say that there is nothing like them on the market, they look amazing, are so easy to maintain and feel great whilst blending in with my natural hair giving me that volume that i love”.

Russian Hair by Soraya de Carvahlo is due to go on sale towards the end of January 2015 with pre-orders available just in time for valentines day. 

ABOUT STYLE IS MY THING:

Style Is My Thing is run by international stylist and fashion blogger Soraya De Carvalho. With a background in architecture and a love for design, she encourages her audience to use fashion in expressing who you are whilst effortlessly demonstrating how to combine high end couture lines with high street brands.

She is an ambassador for the weekly fashion magazine Grazia with her followers spanning across America, UK, and Africa

Website:

The website grosses an average of and growing 84,000 views per month and higher during key fashion months.

Audience:

Heavily influenced by her lifestyle selections often writing back and asking to know more about:

  • Beauty regimens and products
  • Coverage of Fashion Week
  • Styling key trends
  • Holiday & Travel Destinations
  • Facebook - January 21,535 - December 58,314 Likes/Follows

    Twitter - 1478 followers with just 60 following

    Instagram - Over 35,000 in January 2014 and now 83,000 in December 2014 There is a high degree of interaction per post - average 2000 or more likes 

    Quotes
    "“Love love love my hair exceeded my expectations it's just perfect & great customer service, Nicolle was fab the whole way through. Definitely recommending it to friends & getting more hair.” ★★★★★" Kitty D
    "“Best quality hair I've ever had, I can treat it like my actual hair, and washing it and dying it hasn't made it lose it's quality, definitely recommend.” ★★★★★" Aimee C
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    About Nicolles Boutique

    Nicolle’s Boutique sells a range of Luxury Virgin Hair Extensions with an ethos on quality products and ethical trade. Born out of a passion to deliver beautiful hair to women everywhere, our hair is 100% virgin remy hair, handpicked from countries across the globe where our stringent quality checking processes are enforced and carried out. At Nicolle's Boutique we are dedicated to consistently providing high customer satisfaction through the sale of specialist luxury virgin hair extensions

    We founded the company in 2013, selling an exclusive range of luxury hair extensions to women all over the world. We want to honestly prove to our customers that we are committed to bringing them quality products and fair trade. Our brand is underpinned by our belief that women deserve to look and feel their best at all times.